BROKE LA: Fans Revive Los Angeles’ Iconic Independent Arts Festival
About
Event
BROKE LA, originally known as BROKECHELLA, has undergone a remarkable transformation since its inception. Starting as a modest gathering of 200 attendees, the festival quickly grew into a major event attracting over 5,000 fans annually. Featuring an eclectic mix of indie, hip-hop, DJ, and comedy acts selected through an open submissions process, BROKE LA has always prioritized community and accessibility. Despite economic challenges, the festival has kept ticket and drink prices low, ensuring that premium experiences are available to everyone.
BROKE LA was founded with a simple yet powerful mission: to support new artists by providing them with a large platform and to create an inclusive, homegrown festival that everyone could afford. The festival aimed to redefine the word “BROKE,” turning it from a financial limitation into a badge of honor for artists and fans who made their dreams a reality against all odds.
The Evolution and Temporary Hiatus
Initially known as Brokechella, BROKE LA started as a budget-friendly alternative to high-priced desert festivals. The event began as a $5 party and quickly evolved into a multi-stage, multi-discipline affair. Held at venues like the Regent Theater, the festival showcased a diverse range of talent and was largely supported by a dedicated volunteer workforce.
However, as the festival landscape and the city of Los Angeles changed, the organizers decided to step back and reassess. “Unless we can give our loyal and vibrant community the true BROKE party we all know and love, with our mission and resources intact, it just wouldn’t be right,” they said. This decision led to a temporary hiatus, leaving many fans wondering about the future of their beloved festival.
Highlights of BROKE LA
Here’s a quick look at what made BROKE LA special:
| Feature | Details |
|---|---|
| Year of Inception | 2011 |
| Growth | From 200 to over 5,000 attendees |
| Performances | Indie, Hip-Hop, DJ, Comedy |
| Affordable Prices | Competitive ticket and drink prices |
| Community Impact | Launchpad for emerging talent |
The Fan-Led Revival
In a heartwarming turn of events, devoted fans of BROKE LA have rallied together to buy the rights to the festival. Their goal? To bring BROKE LA back to life and continue the tradition of celebrating the vibrant arts scene of Los Angeles. This passionate community is determined to see the festival return in 2024-2025 and beyond.
Why Should You Support the Revival?
Community-Driven Effort
This revival is a testament to the power of community. By supporting the return of BROKE LA, you’re not just backing a festival—you’re supporting a movement that values accessibility, creativity, and local talent. This fan-led effort ensures that the festival remains true to its roots, maintaining affordable prices and an inclusive atmosphere.
Spotlight on Emerging Talent
BROKE LA has always been a launchpad for emerging artists and innovative vendors. Many of our past performers and vendors have gone on to achieve significant success. For example, The Dead Ships, who once graced our stage, are now part of the Coachella lineup. Stone & Cloth, a sustainable backpack company that started at BROKE LA, is now stocked in Target stores nationwide.
By supporting BROKE LA’s revival, you’re helping to create opportunities for the next wave of talent. This festival is a vital platform for artists and vendors looking to make their mark.
What to Expect in 2024-2025
The upcoming editions of BROKE LA promise to be even more exciting and diverse. Fans can look forward to a variety of performances, interactive installations, and vendor stalls showcasing the best of Los Angeles. The festival will continue to highlight indie, hip-hop, DJ, and comedy acts, ensuring there’s something for everyone.
Expanded Lineup and Activities
The revival of BROKE LA will see an expanded lineup of performances and activities. In addition to music and comedy, expect to see visual art installations, tech showcases, and a wider array of food and drink options. The festival will also feature workshops and panels, providing attendees with opportunities to learn from and engage with industry professionals.
Enhanced Community Engagement
One of the core values of BROKE LA has always been community engagement. The revived festival will place a strong emphasis on local participation, inviting neighborhood artists, businesses, and organizations to get involved. This ensures that the festival remains a true reflection of Los Angeles’ diverse and vibrant culture.
How to Get Involved
Volunteer Opportunities
BROKE LA has always thrived on the dedication of its volunteer workforce. As we prepare for the next editions of the festival, we are looking for passionate individuals to join our team. Volunteers will have the chance to gain valuable experience in event management, meet like-minded people, and be a part of something truly special.
Sponsorship and Partnerships
For businesses and brands, BROKE LA offers a unique platform to connect with a highly engaged audience. Sponsorship opportunities are available at various levels, providing exposure to thousands of festival-goers. Whether you’re a local business looking to increase your visibility or a larger brand aiming to align with the vibrant arts scene of Los Angeles, BROKE LA provides the perfect opportunity.
Stay Updated
To stay informed about the latest updates, lineup announcements, and ticket sales, make sure to follow BROKE LA on social media and subscribe to our newsletter. We are committed to keeping our community engaged and excited as we bring this beloved festival back to life.
Social Media Channels
Follow us on social media to join the conversation and be the first to know about all things BROKE LA:
Newsletter Subscription
Subscribe to our newsletter for exclusive updates, early bird ticket sales, and behind-the-scenes content. Join the BROKE LA community and be part of the journey to revive Los Angeles’ favorite independent arts festival.
Multimedia Content
All videos and photos featured on this site have been contributed by fans from across the internet. This collection of multimedia showcases the spirit and energy of BROKE LA, captured by those who love and support the festival. These visuals are a testament to the community’s dedication and the festival’s lasting impact on Los Angeles’ cultural landscape.
The revival of BROKE LA is a testament to the power of community and the enduring spirit of Los Angeles’ vibrant arts scene. With the support of dedicated fans, passionate volunteers, and forward-thinking sponsors, we are excited to bring back this iconic festival in 2024-2025 and beyond. Together, we will continue to celebrate creativity, diversity, and the unique culture of Los Angeles.